At PARAPURA we endeavour to respect your privacy. The following text describes what data we collect and exactly how we use it. If you have any questions that are not answered herein, please contact us


We only collect and process data that is required to allow us to fulfill our services to you. The following data is collected when you shop at


We process your personal data that’s required to complete and ship your purchases. This data includes your name, billing address, delivery address, payment details, mobile and/or telephone number and email address. We require your contact details to enable us to send your order confirmation and to contact you in the event of any issues with your orders. 

If you register for a PARAPURA account we will collect your name, email address, telephone and/or mobile number, order history, and additional information regarding your favourites and marketing preferences. 

We collect your name and email address when you sign up to our newsletter.

When you contact us directly we may collect additional data to help us resolve any queries relating to your orders, deliveries, payments, webpage concerns and marketing. 

We collect data about your browsing on, including the pages you visit and how you interact with these pages. 

If you provide us with someone else's data e.g. you purchase a product to be delivered to a relative or friend we will collect and process their name, email address, mobile and/or telephone number to ensure we can process your order and deliver accurately. 


We collect and process your personal data for the following purposes

- To complete your orders including sending over order confirmations, taking payment, shipping and delivery.

- To provide you with relevant information regarding products, services and competitions via our marketing and advertising communications. 

- To enhance the performance of our website and the promotion of our website. 

- To allow our customer care team to assist with your requests and queries. 

- To send you important updates such as T&C's.


Your personal data will be processed by internal staff at PARAPURA. This is solely for use on order fulfillment, shipping and contacting you regarding your order and any possible queries. 

Your personal data will also be transmitted to third parties that we use to complete our services for you. E.g. your name, address and contact details to courier companies to ensure we can deliver your orders. In the current scenario Royal Mail. Here is the link to Royal Mail's privacy policy:

Under some circumstances, we may be required to disclose or share your data without your consent. E.g. if we are required by the police, the courts or for other legal reasons. Your data may be transferred to the police, judicial and administrative authorities in accordance with the law for investigations and prosecutions of crimes, prevention and protection from threats to public security, to allow MNMT LTD t/a Parapura to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.

We may also transfer your personal data to a potential buyer or buyer if our assets are acquired by another organization. The buyer will be required by law to use your personal data only as described herein the Privacy Policy. 



We keep your personal data for a limited period of time. The specific data retention varies depending on the reason for processing your data. After this period we will permanently delete your data. 

We retain your personal data in accordance with the following criteria. 

- When you have purchased goods from

- When you make payment. 

- When you provide us with your personal data to use our services. 

- When you give us your consent to send you marketing communications. 

- When you contact us regarding any matter. 


You have the right to request a copy of the data we hold about you, which we will send free of charge. 

You have the right to ask us to correct any inaccuracies in the personal data and any changes that you wish to make. We will stop using your data until it has been corrected. You can also update your own information at any time by logging into My Account at

You have the right to withdraw your consent to marketing at any time by emailing us at, or by clicking 'unsubscribe' on a marketing email. Alternatively, you can amend your settings in the My Account page at

You have the right to request the deletion of your personal data. 


If you believe that MNMT LTD t/a Parapura is processing your personal data in a misleading fashion, you can file a complaint with the supervisory authority responsible for compliance of personal data protection. In the UK this is the ICO. Please visit the ICO's website at for more information on how to complain. 


We regularly review our Privacy Policy and will make changes to the policy without notifying. This Privacy Policy was last updated on 7 December 2019.