At Parapura, we can’t stand the idea of out of sight, out of mind. What started as the pair of our co-founders picking litter along the Thames, quickly fuelled a desire to tackle the problem of plastic pollution at its core. Surely there were sustainable alternatives to plastic that they could help introduce into people’s daily lives. It was time to get informed and take action – shortly thereafter, the online destination Parapura was born under the ethos kind to the planet, kind to you.


As a minimal waste beauty & cleaning specialist, everything we do is aimed at helping you introduce plastic free alternatives into your day-to-day regime. With more brands committed to operating sustainable supply chains hitting shelves than ever before, it excites us to be able to deliver these conveniently to your doorstep. Awarded accreditations include Certified Vegan, PETA Cruelty-free and COSMOS Natural or Organic.


Long story short, implementing an environmentally conscious lifestyle need not be uncompromising towards ourselves. Join our community and embark on a journey of re-discovery.


Any thoughts, need shopping advice or simply fancy saying hello? Catch us on live chat or pop a note through to HQ. We look forward to hearing from you!

Widening our scope by giving back.

Support valuable education, research and conservation work alongside tackling plastic pollution by shopping plastic free. For every £1 you spend with us, we will donate 5p to the Marine Conservation Society. The Marine Conservation Society is one of the UK’s leading marine charities, dedicated to the protection of seas and shores.