IT'S A

LIFESTYLE

Negligence was yesterday.

Conscientious shopping for a 

better tomorrow.

NEW IN

HOT PICKS

Plastic free doesn’t mean any less groovy. We pick products that suit your lifestyle and make you look and feel your best.

About Parapura.

We specialise in all things beauty and personal care, spending countless hours vetting and testing so you can shop with peace of mind.

We can’t stand the idea of out of sight out of mind. Everything we do is aimed at tackling plastic pollution head-on.

Our BHAG (Big Hairy Audacious Goal) is to bring the fun to plastic free now alternatives and see them through until they’re the mainstream.

clean beauty, plastic-free cosmetics, sustainable essentials  

START YOUR JOURNEY
OUR BRANDS

Free UK shipping on orders over £35

Want to stay in the loop?

Subscribe and receive 10% off your next order.

unnamed.png

© 2020 PARAPURA - 2 Elmfield, Kent, ME8 6BW